Brij integrates with Klaviyo to provide event tracking and user properties, enabling businesses to personalize and optimize their marketing strategies. Below is an overview of the events Brij sends to Klaviyo and the associated user properties.
Klaviyo Events - Registration
Each time a customer advances through a step in the registration process, a corresponding event is sent to Klaviyo. These registration steps are outlined below
Registration Process Flow:
- Registration Initiation
- **Subscribed to Email Marketing (**if consent is collected during registration)
- Registration Submission
- Registration Approval OR Registration Denial
1. Registration Initiation:
- Description: This is the first step in the registration process where a customer begins the process of registering their product by entering their email address.
- Trigger: Customer starts the registration process by submitting their email
- System State: Initiated
-
Properties Sent to Klaviyo:
-
General Event Data
- Event Timestamp:
{2021-07-01T00:00:00Z}
- Event Timestamp:
-
Device Data
- Device Name:
{Apple iPhone} - Device Type:
{Mobile} - Device Browser:
{Mobile Safari 17.4.1} - Device Language:
{en-US} - Device OS:
{iOS 17.4.1} - Device Screen Resolution:
{1920x1080}
- Device Name:
-
Location Data
- Location City:
{Jersey City} - Location Country:
{US} - Location State:
{New Jersey} - Location Zip:
{07310} - Location Latitude:
{34.0522} - Location Longitude:
{-118.2437} - Location Type:
{IP | GPS | Unknown}
- Location City:
-
Experience Data
- Experience Type:
{WebApp Product | WebApp Variant | Rebate | Digital Hub | Dynamic Link} - Experience Name:
{Outer edge Hoodie experience} - Experience Title:
{Outer edge Hoodie} - Experience Subtitle:
{The best hoodie you'll ever own} - Experience URL:
{<https://brij.it/c/RUTY>} - Experience Product or SKU Number:
{123456} - Experience Description:
{The outer edge hoodie is the perfect blend of style and comfort} - Experience Image:
{<https://brij.it/c/RUTY/image.jpg>} - Experience Brij ID:
{RUTY} - Experience Serial Number:
{ABCDEF1234567890} - Experience Lot Number:
{ABC123-1}
- Experience Type:
-
Customer Data
- Customer IP:
{192.168.1.1} - Customer Email:
{test@brij.it} - Customer Phone Number:
{123-456-7890} - Customer First Name:
{John} - Customer Last Name:
{Appleseed} - Customer Email Consent:
{true} - Customer SMS Single Consent:
{true} - Customer SMS Double Consent:
{true} - Customer Address:
{123 Main St, Apt 1, New York, NY 10001, US} - Customer Address Line 1:
{123 Main St} - Customer Address Line 2:
{Apt 1} - Customer Address City:
{New York} - Customer Address State:
{NY} - Customer Address Zip:
{10001} - Customer Address Country:
{US}
- Customer IP:
-
Registration Data
- Registration ID:
{123456} - Registration Date:
{2021-07-01T00:00:00Z} - Registration Method:
{email | phone} - Registration Warranty Duration:
{1 year} - Registration Expiry Date:
{2025-07-01T00:00:00Z} - Registration Status:
{pending | active} - Registration Module Name:
{Sweepstakes Signup} - Registration Discount Code:
{BRIJ-123ABC} - Registration Purchase Date:
{2024-06-05T00:00:00Z} - Registration Purchase Quantity:
{1} - Registration Purchase Channel:
{website} - Registration Purchase Receipt:
['<https://www.example.com/receipt1.jpg>', '<https://www.example.com/receipt2.jpg>'] - Registration Serial Number:
{ABCD1234} - Registration Note:
{Note text}
- Registration ID:
-
General Event Data
2. Subscribed to Email Marketing
- Description: This is the step, where the user is added to the automated email marketing list.
- Trigger: Occurs immediately after the user subscribes.
- System State: Subscribed
Properties Sent to Klaviyo:
- Profile Properties
-
Email Address:
{email@email.com} -
Method:
{API_V3_SUBSCRIBE} -
Method Detail:
{} -
Custom Method Detail:
{Brij} -
Double Opt-In:
{false} -
List ID:
{} -
List Name:
{}
-
Email Address:
💡 Note: This event will only take place if single opt-in is enabled in your Klaviyo API key configuration used for Brij. For more information, please read "How to Connect to Klaviyo".
3. Registration Submission:
- Description: This is the second step in the registration process where a customer submits the necessary details to complete their registration, which may also include providing purchase information.
-
Trigger: This depends on how the brand admin has set up the registration model.
- If purchase details are not required: registration is submitted when the user enters their email and clicks 'Sign up with Email.'
- If purchase details are required: registration is submitted when the user clicks 'Submit' after providing all mandatory information.
- System State: Submitted
-
Properties Sent to Klaviyo:
-
General Event Data
- Event Timestamp:
{2021-07-01T00:00:00Z}
- Event Timestamp:
-
Device Data
- Device Name:
{Apple iPhone} - Device Type:
{Mobile} - Device Browser:
{Mobile Safari 17.4.1} - Device Language:
{en-US} - Device OS:
{iOS 17.4.1} - Device Screen Resolution:
{1920x1080}
- Device Name:
-
Location Data
- Location City:
{Jersey City} - Location Country:
{US} - Location State:
{New Jersey} - Location Zip:
{07310} - Location Latitude:
{34.0522} - Location Longitude:
{-118.2437} - Location Type:
{IP | GPS | Unknown}
- Location City:
-
Experience Data
- Experience Type:
{WebApp Product | WebApp Variant | Rebate | Digital Hub | Dynamic Link} - Experience Name:
{Outer edge Hoodie experience} - Experience Title:
{Outer edge Hoodie} - Experience Subtitle:
{The best hoodie you'll ever own} - Experience URL:
{<https://brij.it/c/RUTY>} - Experience Product or SKU Number:
{123456} - Experience Description:
{The outer edge hoodie is the perfect blend of style and comfort} - Experience Image:
{<https://brij.it/c/RUTY/image.jpg>} - Experience Brij ID:
{RUTY} - Experience Serial Number:
{ABCDEF1234567890} - Experience Lot Number:
{ABC123-1}
- Experience Type:
-
Customer Data
- Customer IP:
{192.168.1.1} - Customer Email:
{test@brij.it} - Customer Phone Number:
{123-456-7890} - Customer First Name:
{John} - Customer Last Name:
{Appleseed} - Customer Email Consent:
{true} - Customer SMS Single Consent:
{true} - Customer SMS Double Consent:
{true} - Customer Address:
{123 Main St, Apt 1, New York, NY 10001, US} - Customer Address Line 1:
{123 Main St} - Customer Address Line 2:
{Apt 1} - Customer Address City:
{New York} - Customer Address State:
{NY} - Customer Address Zip:
{10001} - Customer Address Country:
{US}
- Customer IP:
-
Registration Data
- Registration ID:
{123456} - Registration Date:
{2021-07-01T00:00:00Z} - Registration Method:
{email | phone} - Registration Warranty Duration:
{1 year} - Registration Expiry Date:
{2025-07-01T00:00:00Z} - Registration Status:
{pending | active} - Registration Module Name:
{Sweepstakes Signup} - Registration Discount Code:
{BRIJ-123ABC} - Registration Purchase Date:
{2024-06-05T00:00:00Z} - Registration Purchase Quantity:
{1} - Registration Purchase Channel:
{website} - Registration Purchase Receipt:
{['<https://www.example.com/receipt1.jpg>', '<https://www.example.com/receipt2.jpg>']} - Registration Serial Number:
{ABCD1234} - Registration Note:
{Note text}
- Registration ID:
-
General Event Data
4. Registration Approval OR Registration Denial:
- Description: This is the step in the registration process, where customer registration is either approved or denied. There are three variations:
- Auto Approval: Registration is automatically approved as soon as the user registers.
- Manual Approval: Registrations are reviewed and approved by brand admins.
- Manual Denial: Registrations are reviewed and denied by brand admins.
- Trigger: The approval process is triggered based on the registration settings configured by the brand admin.
- System State: Approved/Denied
-
Properties Sent to Klaviyo in case of Approval:
-
General Event Data
- Event Timestamp:
{2021-07-01T00:00:00Z}
- Event Timestamp:
-
Device Data
- Device Name:
{Apple iPhone} - Device Type:
{Mobile} - Device Browser:
{Mobile Safari 17.4.1} - Device Language:
{en-US} - Device OS:
{iOS 17.4.1} - Device Screen Resolution:
{1920x1080}
- Device Name:
-
Location Data
- Location City:
{Jersey City} - Location Country:
{US} - Location State:
{New Jersey} - Location Zip:
{07310} - Location Latitude:
{34.0522} - Location Longitude:
{-118.2437} - Location Type:
{IP | GPS | Unknown}
- Location City:
-
Experience Data
- Experience Type:
{WebApp Product | WebApp Variant | Rebate | Digital Hub | Dynamic Link} - Experience Name:
{Outer edge Hoodie experience} - Experience Title:
{Outer edge Hoodie} - Experience Subtitle:
{The best hoodie you'll ever own} - Experience URL:
{<https://brij.it/c/RUTY>} - Experience Product or SKU Number:
{123456} - Experience Description:
{The outer edge hoodie is the perfect blend of style and comfort} - Experience Image:
{<https://brij.it/c/RUTY/image.jpg>} - Experience Brij ID:
{RUTY} - Experience Serial Number:
{ABCDEF1234567890} - Experience Lot Number:
{ABC123-1}
- Experience Type:
-
Customer Data
- Customer IP:
{192.168.1.1} - Customer Email:
{test@brij.it} - Customer Phone Number:
{123-456-7890} - Customer First Name:
{John} - Customer Last Name:
{Appleseed} - Customer Email Consent:
{true} - Customer SMS Single Consent:
{true} - Customer SMS Double Consent:
{true} - Customer Address:
{123 Main St, Apt 1, New York, NY 10001, US} - Customer Address Line 1:
{123 Main St} - Customer Address Line 2:
{Apt 1} - Customer Address City:
{New York} - Customer Address State:
{NY} - Customer Address Zip:
{10001} - Customer Address Country:
{US}
- Customer IP:
-
Registration Data
- Registration ID:
{123456} - Registration Date:
{2021-07-01T00:00:00Z} - Registration Method:
{email | phone} - Registration Warranty Duration:
{1 year} - Registration Expiry Date:
{2025-07-01T00:00:00Z} - Registration Status:
{pending | active} - Registration Module Name:
{Sweepstakes Signup} - Registration Discount Code:
{BRIJ-123ABC} - Registration Purchase Date:
{2024-06-05T00:00:00Z} - Registration Purchase Quantity:
{1} - Registration Purchase Channel:
{website} - Registration Purchase Receipt:
{['<https://www.example.com/receipt1.jpg>', '<https://www.example.com/receipt2.jpg>']} - Registration Serial Number:
{ABCD1234} - Registration Note:
{Note text}
- Registration ID:
-
Admin Data
- Admin Approval Type:
{Manual | Automatic} - Admin Approver:
{support@brij.it}
- Admin Approval Type:
-
General Event Data
-
Properties Sent to Klaviyo in case of Denial:
-
General Event Data
- Event Timestamp:
{2021-07-01T00:00:00Z}
- Event Timestamp:
-
Device Data
- Device Name:
{Apple iPhone} - Device Type:
{Mobile} - Device Browser:
{Mobile Safari 17.4.1} - Device Language:
{en-US} - Device OS:
{iOS 17.4.1} - Device Screen Resolution:
{1920x1080}
- Device Name:
-
Location Data
- Location City:
{Jersey City} - Location Country:
{US} - Location State:
{New Jersey} - Location Zip:
{07310} - Location Latitude:
{34.0522} - Location Longitude:
{-118.2437} - Location Type:
{IP | GPS | Unknown}
- Location City:
-
Experience Data
- Experience Type:
{WebApp Product | WebApp Variant | Rebate | Digital Hub | Dynamic Link} - Experience Name:
{Outer edge Hoodie experience} - Experience Title:
{Outer edge Hoodie} - Experience Subtitle:
{The best hoodie you'll ever own} - Experience URL:
{<https://brij.it/c/RUTY>} - Experience Product or SKU Number:
{123456} - Experience Description:
{The outer edge hoodie is the perfect blend of style and comfort} - Experience Image:
{<https://brij.it/c/RUTY/image.jpg>} - Experience Brij ID:
{RUTY} - Experience Serial Number:
{ABCDEF1234567890} - Experience Lot Number:
{ABC123-1}
- Experience Type:
-
Customer Data
- Customer IP:
{192.168.1.1} - Customer Email:
{test@brij.it} - Customer Phone Number:
{123-456-7890} - Customer First Name:
{John} - Customer Last Name:
{Appleseed} - Customer Email Consent:
{true} - Customer SMS Single Consent:
{true} - Customer SMS Double Consent:
{true} - Customer Address:
{123 Main St, Apt 1, New York, NY 10001, US} - Customer Address Line 1:
{123 Main St} - Customer Address Line 2:
{Apt 1} - Customer Address City:
{New York} - Customer Address State:
{NY} - Customer Address Zip:
{10001} - Customer Address Country:
{US}
- Customer IP:
-
Registration Data
- Registration ID:
{123456} - Registration Date:
{2021-07-01T00:00:00Z} - Registration Method:
{email | phone} - Registration Warranty Duration:
{1 year} - Registration Expiry Date:
{2025-07-01T00:00:00Z} - Registration Status:
{pending | active} - Registration Module Name:
{Sweepstakes Signup} - Registration Discount Code:
{BRIJ-123ABC} - Registration Purchase Date:
{2024-06-05T00:00:00Z} - Registration Purchase Quantity:
{1} - Registration Purchase Channel:
{website} - Registration Purchase Receipt:
{['<https://www.example.com/receipt1.jpg>', '<https://www.example.com/receipt2.jpg>']} - Registration Serial Number:
{ABCD1234} - Registration Note:
{Note text}
- Registration ID:
-
Admin Data
- Admin Approval Type:
{Manual | Automatic} - Admin Approver:
{support@brij.it}
- Admin Approval Type:
-
General Event Data
5. Brij Registration Profile Update
- Description: This is the step in the registration process where a customer updates their profile information.
- Trigger: Registration is completed and customer updates their profile details.
- System State: Profile Updated
-
Properties Sent to Klaviyo:
- Profile Events
-
Customer Email:
email@email.com -
Customer Phone Number:
(123)(456)(7890) - Customer First Name:
- Customer Last Name:
-
Customer Email Consent:
true
-
Customer Email:
- Profile Events
6. Brij Form Submission
- Description: This event is triggered whenever a form is submitted, regardless of its position within the user journey. It can occur as part of the registration process or at any point where a form module is integrated into the experience. Users may submit forms multiple times, allowing for the capture of various data across different interactions.
- Trigger: The event is activated each time a user submits a form within the application.
- System State: Form Submission
-
Properties Sent to Klaviyo:
-
General Event Data
- Event Timestamp: {2021-07-01T00:00:00Z}
-
Device Data
- Device Name: {Apple iPhone}
- Device Type: {Mobile}
- Device Browser: {Mobile Safari 17.4.1}
- Device Language: {en-US}
- Device OS: {iOS 17.4.1}
- Device Screen Resolution: {1920x1080}
-
Location Data
- Location City: {Jersey City}
- Location Country: {US}
- Location State: {New Jersey}
- Location Zip: {07310}
- Location Latitude: {34.0522}
- Location Longitude: {-118.2437}
- Location Type: {IP | GPS | Unknown}
-
Experience Data
- Experience Type: {WebApp Product | WebApp Variant | Rebate | Digital Hub | Dynamic Link}
- Experience Name: {Outer edge Hoodie experience}
- Experience Title: {Outer edge Hoodie}
- Experience Subtitle: {The best hoodie you'll ever own}
- Experience URL: {https://brij.it/c/RUTY}
- Experience Product or SKU Number: {123456}
- Experience Description: {The outer edge hoodie is the perfect blend of style and comfort}
- Experience Image: {https://brij.it/c/RUTY/image.jpg}
- Experience Brij ID: {RUTY}
- Experience Serial Number: {ABCDEF1234567890}
- Experience Lot Number: {ABC123-1}
-
Customer Data
- Customer IP: {192.168.1.1}
- Customer Email: {test@brij.it}
- Customer Phone Number: {123-456-7890}
- Customer First Name: {John}
- Customer Last Name: {Appleseed}
- Customer Email Consent: {true}
- Customer SMS Single Consent: {true}
- Customer SMS Double Consent: {true}
- Customer Address: {123 Main St, Apt 1, New York, NY 10001, US}
- Customer Address Line 1: {123 Main St}
- Customer Address Line 2: {Apt 1}
- Customer Address City: {New York}
- Customer Address State: {NY}
- Customer Address Zip: {10001}
- Customer Address Country: {US}
-
Registration Data
- Registration ID: {123456}
- Registration Date: {2021-07-01T00:00:00Z}
- Registration Method: {email | phone}
- Registration Warranty Duration: {1 year}
- Registration Expiry Date: {2025-07-01T00:00:00Z}
- Registration Status: {pending | active}
- Registration Module Name: {Sweepstakes Signup}
- Registration Discount Code: {BRIJ-123ABC}
- Registration Purchase Date: {2024-06-05T00:00:00Z}
- Registration Purchase Quantity: {1}
- Registration Purchase Channel: {website}
- Registration Purchase Receipt: {['https://www.example.com/receipt1.jpg', 'https://www.example.com/receipt2.jpg']}
- Registration Serial Number: {ABCD1234}
- Registration Note: {Note text}
-
Form Data
- Form Module Name: {Survey}
- Form Data: {{key1: "value1", key2: "value2"}}
-
General Event Data
7. Brij Review Submission
- Description: This event is triggered whenever a review is submitted, regardless of its position within the user journey. It can occur as part of the registration process or at any point where a review module is integrated into the experience.
- Trigger: The event is activated each time a user submits a review.
- System State: Review Submission
-
Properties Sent to Klaviyo:
-
General Event Data
- Event Timestamp: {2021-07-01T00:00:00Z}
-
Device Data
- Device Name: {Apple iPhone}
- Device Type: {Mobile}
- Device Browser: {Mobile Safari 17.4.1}
- Device Language: {en-US}
- Device OS: {iOS 17.4.1}
- Device Screen Resolution: {1920x1080}
-
Location Data
- Location City: {Jersey City}
- Location Country: {US}
- Location State: {New Jersey}
- Location Zip: {07310}
- Location Latitude: {34.0522}
- Location Longitude: {-118.2437}
- Location Type: {IP | GPS | Unknown}
-
Experience Data
- Experience Type: {WebApp Product | WebApp Variant | Rebate | Digital Hub | Dynamic Link}
- Experience Name: {Outer edge Hoodie experience}
- Experience Title: {Outer edge Hoodie}
- Experience Subtitle: {The best hoodie you'll ever own}
- Experience URL: {https://brij.it/c/RUTY}
- Experience Product or SKU Number: {123456}
- Experience Description: {The outer edge hoodie is the perfect blend of style and comfort}
- Experience Image: {https://brij.it/c/RUTY/image.jpg}
- Experience Brij ID: {RUTY}
- Experience Serial Number: {ABCDEF1234567890}
- Experience Lot Number: {ABC123-1}
-
Customer Data
- Customer IP: {192.168.1.1}
- Customer Email: {test@brij.it}
- Customer Phone Number: {123-456-7890}
- Customer First Name: {John}
- Customer Last Name: {Appleseed}
- Customer Email Consent: {true}
- Customer SMS Single Consent: {true}
- Customer SMS Double Consent: {true}
- Customer Address: {123 Main St, Apt 1, New York, NY 10001, US}
- Customer Address Line 1: {123 Main St}
- Customer Address Line 2: {Apt 1}
- Customer Address City: {New York}
- Customer Address State: {NY}
- Customer Address Zip: {10001}
- Customer Address Country: {US}
-
Registration Data
- Registration ID: {123456}
- Registration Date: {2021-07-01T00:00:00Z}
- Registration Method: {email | phone}
- Registration Warranty Duration: {1 year}
- Registration Expiry Date: {2025-07-01T00:00:00Z}
- Registration Status: {pending | active}
- Registration Module Name: {Sweepstakes Signup}
- Registration Discount Code: {BRIJ-123ABC}
- Registration Purchase Date: {2024-06-05T00:00:00Z}
- Registration Purchase Quantity: {1}
- Registration Purchase Channel: {website}
- Registration Purchase Receipt: {['https://www.example.com/receipt1.jpg', 'https://www.example.com/receipt2.jpg']}
- Registration Serial Number: {ABCD1234}
- Registration Note: {Note text}
-
Review Data
- Review Module Name: {Survey}
- Review Title: {Amazing Product}
- Review Text: {This product worked great...}
- Review Rating: {5}
- Review Display Name: {John S}
- Review Upload: {https://v2.brij.it/optimized-images/PYqyGngXcy2SjQ7qc.webp}
- Review Form Data: {{key1: "value1", key2: "value2"}}
-
General Event Data
💡 NOTE 💡
- Event properties will only appear if this field is added in the registration module.
- Profile properties will only appear if this field is added in the registration module OR if this profile property has been previously collected for this customer.
- Not all subevents may be displayed, as only those events that are relevant and available at the time the event occurred will be shown.
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