Klaviyo - Connecting with Brij using OAuth

Connecting Klaviyo with Brij using OAuth allows you to sync customer data, automate email and SMS list building, and personalize marketing campaigns with minimal friction. Here’s a complete walkthrough

✅ Prerequisites

• A Klaviyo account with admin-level access
• Access to your Brij Brand Dashboard

🛠 Step-by-Step Guide

1. Go to Brij Automations

• Visit: https://v2.brij.it
• Click on "Automations" tab and then click "New Automation"

2. Begin Klaviyo OAuth Setup

• Select "Klaviyo" as ****integration type and click "Next"

3. Authenticate With Klaviyo

• Under the dropdown, click "Select an option" → "New Authentication"
• Click the dropdown again to set an auth method, and choose "oauth2"

• Name the connection, e.g., Klaviyo OAuth Demo

• Click "Connect”

➡️ You will be redirected to Klaviyo’s authorization screen.

This message is expected, don’t be alarmed. Since we've redesigned our Klaviyo integration, we are in a renewed review period until we gain a critical mass of companies using this new version. This message is required for all new integrations as they gain users. It is here to remind you to only install the app when starting the process from the Brij platform, and not using a link found on the internet.

🔐 What Happens When You Click "Allow" on Klaviyo

You're granting Brij specific permissions via OAuth. Here’s what those permissions include:

By clicking "Allow", you are enabling Brij to perform these actions securely through the Klaviyo API. These are essential for powering real-time automations.

Once done:

• You’ll be redirected back to Brij
• Click "Save"

• Click "Next"

⚙️ Configure Automation

• Choose the action "Add users to list" and enter the desired List ID (found in Klaviyo).
  • If you leave this blank, we will generate a new list for you since all profiles must be added to at least one list.
• Enable the "SMS Single Opt-In" checkbox and specify the SMS List ID (this is mandatory if you want to capture SMS subscribers)
• (Recommended) Enhance the automation by:
  • Mapping form data as key-value pairs
  • Mapping review data as key-value pairs

Click "Save & Activate", and then "Save & Live" to make your automation go live

Klaviyo:

Switching from an API key integration to OAuth2 for Klaviyo

To switch from API to OAuth, you must pause your old integration and create a new one, using the instructions above. Be sure to recreate all of the same settings including

Seeing Brij Data in Klaviyo

Access Brij Data in Klaviyo

• Log in to Klaviyo.
• Navigate to the side menu and select "Audience," then expand the menu.
• Click on "Lists & Segments."
• Select the list named “brij_customers”.

• Click a customer’s email address to open their customer profile.

• On the right-hand side of the screen you can view all Brij events for that customer.

• Expand each event to view all data from that event. Event properties can be used for segmentation or automations within Klaviyo.

💡 For detailed instructions on understanding Brij events in Klaviyo, refer to the article “Understanding Brij Events Sent to Klaviyo Events.”

Configuring Opt-in Settings for Marketing Communications

In order to ensure that contacts from Brij are subscribed to email marketing, it's crucial to ensure your default opt-in settings are set to ‘single opt-in’. If the API is set to ‘Double opt-in’, customers who sign up through Brij will need to confirm opt-in before you will be able to send them marketing emails. Here are the steps to adjust your settings:

• Go to the Klaviyo dashboard. Click on the account 'logo' at the bottom of the screen, then navigate to 'Settings'.
• Locate the 'API keys' tab and scroll to Default opt-in settings' option.
• Select ‘Single Opt-in’.
• Click Save.

💡 See our video walk through of Brij events and properties here

💡 See our overview of handling Brij events in Klaviyo here

📩 Need Help?

Contact Brij Support if:

• OAuth authentication fails
• Data isn’t syncing to the correct lists