Meta - How to Find Your Dataset ID and Generate a CAPI Token

Overview

If you’re wiring up Brij's Meta (Facebook) integration, there are two keys you’ll need:

The Dataset ID (formerly shown as “Pixel ID”),
The Conversions API access token (aka CAPI token).

Meta has been merging website, app, offline, and messaging events into a single Dataset view. In many accounts, the Dataset ID equals the old Pixel ID, so don’t be surprised if you see either label in the UI. They refer to the same identifier for setup purposes.

Part 1 - Find your Dataset (Pixel) ID

Where to click:

Go to Meta Events Manager (Business Manager / Business Suite → All tools → Events Manager).
In the left rail, open Datasets and pick the dataset/pixel for your site.
Open the Settings tab.
Look for Dataset ID. If you only see Pixel ID, that value works the same.

Notes & gotchas

Meta’s new “datasets” experience is rolling out; labels can differ slightly across accounts, but the ID you need is right in Settings.
If your pixel was auto-migrated, the new Dataset ID equals the old Pixel ID.

Part 2 - Generate a Conversions API (CAPI) Token

You’ll create this inside the same dataset/pixel:

In Events Manager, select your dataset/pixel and go to Settings.
Scroll to Conversions API.
Click “Generate access token” under “Set up direct integration”. “Set up with Dataset Quality API” is recommended.
Copy the token somewhere safe. You’ll paste it into your Brij automation settings.

That's it!

October 06, 2025 01:07 Updated