✨ Brij x Attentive SMS Integration

Effortless Consumer Data Sync for Smarter SMS Marketing Activation

🔍 Overview

The Brij and Attentive integration enables brands to automatically sync consumer data captured through Brij’s on-product experiences directly into Attentive. This real-time sync allows for immediate marketing action, personalized messaging, and scalable list-building — with zero manual effort.

📣 Why it matters:
Brands using Brij + Attentive can convert product interactions into CRM-ready profiles — instantly.

Brij transmits data to Attentive when the following condition is met:

✅ A valid phone number is submitted and SMS Marketing Consent is explicitly set to true during registration.

🔐 How to Retrieve Your Attentive API Key & Sign-up Unit

To complete the Brij integration setup, you’ll need your Attentive API Key. Here’s how to obtain it:

Step-by-Step:

1. Log into Attentive
   • Visit https://ui.attentivemobile.com and log in with your admin credentials.
2. Navigate to the App Marketplace 
   1. Locate Marketplace in the left-hand side navigation menu. 
3. Create a New App 
   1. Click the + Create App button in the top-right corner of the Marketplace page. 
4. Enter App Details
   1. App Name: Enter an internal-facing name (e.g., Brij Integration)
   2. Contact Email: Enter your email address so Attentive can reach you about any technical issues
5. Configure Permissions In the Permissions section, set the following access levels:
   • ✅ Subscribers → Write
   • ✅ Custom Events → Write (recommended for future enhancements)
   • ✅ Custom Attributes → Write (recommended for future enhancements)
   • All other APIs can be set to No Access
6. Generate and Save the Key 
   • Click Create. A pop-up modal will display your unique API key.
   • Paste it into Brij when setting up your automation, in the authentication step
   • ⚠️ Important: For security, Attentive will not show this API key again. Store it in a secure password manager.
7. Find your Sign-up Unit ID
   • This can be found in the Sign-up Units tab of the Attentive platform in the ID column for any API sign-up method.
   • A new Sign-up unit may need to be created if one does not already exist for Brij. Every integration needs it's own ID.
   • You can contact their White Glove team (whiteglove@attentivemobile.com) or your Client Strategy Manager at Attentive to request a sign-up source ID.
     • Your Attentive CSM will need details about Brij and the opt-in such as:
       • Attributes about the opt-in (promotional, manual entry, etc.)
       • A preview of your opt-in page with a legal, compliant disclaimer

📎 For more detail, see Attentive's official documentation on creating custom apps.

⚙️ How the Integration Works

Step 1: Choose Integration

• Go to Automations in Brij and Create New
• Name your automation (e.g., Brij → Attentive Sync)
• Select Attentive from the list of integrations
  

✅ Supports multiple integrations per account

Step 2: Authenticate

• Use an existing authentication or add a new one:
  • Method: apiKey
  • Paste in your secure Attentive API key
  • Label the integration (e.g., Attentive US)
    
    

🔐 Your data remains secure. API keys are encrypted and access-controlled.

Step 3: Version

• Choose Version 1
• Review version release notes before activating
  
  

📌 Version control helps future-proof your automation setup

Step 4: Filter by Experience

• Apply to All Experiences, or select specific Experiences
• This ensures only relevant campaigns can trigger the sync
  
  

Step 5: Set the Trigger

• Enable: On Registration Submission
  

🚀 Real time syncing:
As soon as a consumer registers, their data is on its way to Attentive.

Step 6: Final Configurations

• Enter your Attentive Sign-Up Source ID
• Optional settings:
  • ✅ Pause automation if errors go above a threshold (ex: 50)
  • ✅ Notify team emails when failures occur
    
    

🧐 Smart error handling ensures your data stays clean and campaigns keep running

📤 What Data Gets Sent?

Brij only transmits data to Attentive when the following condition is met:

✅ A valid phone number is submitted and SMS Marketing Consent is explicitly set to true during registration.

If this condition is met, Brij sends:

• Email
• Phone Number
• Email Marketing Consent (if exists)
• SMS Marketing Consent

🚫 If SMS Consent is not provided or is false, no data is transmitted to Attentive at all — including email, phone number, and any consent fields.
 

📟 Consent Scenarios & Data Matrix for Email Registration

💡 Pro Tip:
Customize consent prompts in your Brij registration flow to maximize opt-ins.

💼 Business Benefits

📈 Real-time marketing readiness
Profiles are campaign-ready for rich customer journeys the moment they register

⏱ Time savings at scale
No CSV uploads, no delays — fully automated sync

🛡 Consent-first data compliance
Consent flags are synced only if explicitly opted in

⚠️ Current Limitations

🗓 Version 1 Release Notes

• ✅ Attentive authentication via secure API
• ✅ Brij Registration Submission (Completion) as primary trigger
• ✅ Support for Email, Phone, Email Consent, SMS Consent during email registration events
• ✅ Intelligent error thresholds + failure notifications
• ✅ Experience-level filtering for scoped automation