Introduction
In today's digital landscape, gathering customer data seamlessly is essential for delivering personalized experiences. On Brij’s platform, we collect two types of data:
- Passive Data: Automatically gathered without requiring any action from the customer.
- Active Data: Manually provided by the customer, such as through a form fill.
Thanks to Brij's flexibility in allowing users to create highly tailored Experiences—whether for a specific product, SKU, location, or channel—much of this data can be collected passively, significantly reducing friction for the end customer.
Keep in mind that your Experiences are fully customizable, allowing you to gather any additional customer data you need. Whether it’s customer preferences, product reviews, or other insights, you can easily capture this information through forms and surveys embedded directly within your Experiences.
Data Collected
The following is a list of data types typically collected on the Brij platform:
-
Customer Data (Active)
- Customer IP
- key: customerIP
- type: string
- sampleValue: 127.0.0.1
- Customer Email
- key: customerEmail
- type: string
- sampleValue: test@brij.it
- Customer Phone Number
- key: customerPhoneNumber
- type: string
- sampleValue: 123-456-7890
- Customer First Name
- key: customerFirstName
- type: string
- sampleValue: John
- Customer Last Name
- key: customerLastName
- type: string
- sampleValue: Appleseed
- Customer Email Consent
- key: customerEmailConsent
- type: boolean
- sampleValue: true
- Customer SMS Single Consent
- key: customerSMSSingleConsent
- type: boolean
- sampleValue: false
- Customer SMS Double Consent
- key: customerSMSDoubleConsent
- type: boolean
- sampleValue: false
- Customer Address
- key:customerAdd
- type: string
- sampleValue: 123 Main St. Unit 10 Dallas, TX 75273
- Customer IP
-
Experience Data (Passive)
- Experience Type
- key: experienceType
- type: enum
- sampleValue: WebApp Product | WebApp Variant | Rebate | Digital Hub | Dynamic link
- Experience Name
- key: experienceName
- type: string
- sampleValue: Outer edge Hoodie experience
- Experience Title
- key: experienceTitle
- type: string
- sampleValue: Outer edge Hoodie
- Experience Subtitle
- key: experienceSubtitle
- type: string
- sampleValue: The best hoodie you'll ever own
- Experience URL
- key: experienceURL
- type: string
- sampleValue: https://brij.it/c/RUTY
- Experience Product or SKU Number
- key: experienceProductNumber
- type: string
- sampleValue: 123456
- Experience Description
- key: experienceDescription
- type: string
- sampleValue: The outer edge hoodie is the perfect blend of style and comfort
- Experience Image (string)
- key: experienceImage
- type: string
- sampleValue: https://www.example.com/outer-edge-hoodie.jpg
- Experience Brij ID (string)
- key: experienceBrijID
- type: string
- sampleValue: RUTY
- Experience Serial Number
- key:
- type: string
- sampleValue: ABCDEF1234567890
- Experience Lot Number
- key:
- type: string
- sampleValue: ABC123-1
- Experience Type
-
Device Data (Passive)
- Device Name
- key: deviceName
- type: string
- sampleValue: Apple iPhone / Samsung Galaxy etc.
- Device Type
- key: deviceType
- type: string
- sampleValue: mobile / desktop / tablet
- Device Browser
- key: deviceBrowser
- type: string
- sampleValue: Mobile Safari 17.4.1
- Device Language
- key: deviceLanguage
- type: string
- sampleValue: en-US
- Device OS
- key: deviceOS
- type: string
- sampleValue: iOS 17.4.1
- Device Screen Resolution
- key: deviceScreenResolution
- type: string
- sampleValue: 1920x1080
- Device Name
-
Location Data (Passive)
- Location Country
- key: locationCountry
- type: string
- sampleValue: US
- Location City
- key: locationCity
- type: string
- sampleValue: Jersey City
- Location State
- key: locationState
- type: string
- sampleValue: New Jersey
- Location Zip
- key: locationZip
- type: string
- sampleValue: 07301
- Location Latitude
- key: locationLatitude
- type: float
- sampleValue: 34.0522
- Location Longitude
- key: locationLongitude
- type: float
- sampleValue: -118.2437
- Location Type
- key: locationType
- type: enum
- sampleValue: GPS | IP
- Location Country
-
Registration Data (Passive)
- Registration ID
- key: registrationID
- type: string
- sampleValue: 123456
- Registration Date
- key: registrationDate
- type: date
- sampleValue: 2024-06-05T23:09:09.000Z
- Registration Method
- key: registrationMethod
- type: enum
- sampleValue: email | phone
- Registration Warranty Duration
- key: registrationWarrantyDuration
- type: string
- sampleValue: 1 year
- Registration Expiry Date
- key: registrationExpiryDate
- type: date
- sampleValue: 2025-06-05T23:09:09.000Z
- Registration Status
- key: registrationStatus
- type: string
- sampleValue: pending (registration module)
- Registration Module Name
- key: registrationModuleName
- type: string
- sampleValue: Sweepstakes Signup
- Registration Discount Code
- key: discountCode
- type: string
- sampleValue: BRIJ-123ABC
- Registration Purchase Date
- key: registrationPurchaseDate
- type: date
- sampleValue: 2024-06-05T23:09:09.000Z
- Registration Quantity
- key: registrationPurchaseQuantity
- type: number
- sampleValue: 1
- Registration Purchase Channel
- key: registrationPurchaseChannel
- type: string
- sampleValue: Website
- Registration Purchase Receipt
- key: registrationPurchaseReceipt
- type: [string]
- sampleValue: ["https://www.example.com/receipt1.jpg", "https://www.example.com/receipt2.jpg"]
- Registration Serial Number
- key: registrationSerialNumber
- type: string
- sampleValue: ABCD1234
- Registration Note
- key: registrationNote
- type: string
- sampleValue: Note text
- Registration ID
-
Form Data (Active)
- Form Module Name
- key: formModuleName
- type: string
- sampleValue: Survey
- Form Data
- key: formData
- type: object
- sampleValue: {”key1”:”value1”, “key2”: “value2”}
- Form Module Name
-
Admin Data (Passive)
- Approval Type
- key: approvalType
- type: enum
- sampleValue: manual | automatic
- Approver
- key: approver
- type: string
- sampleValue: support@brij.it
- Approval Type
